The ScoreCard method, or “Bill Payne Method” after its theorist, is based on Estimeo's pillar scoring. This method allows you to evaluate a startup by comparing it to similar companies. An initial valuation is calculated based on the value desired by the entrepreneur (direct declarative), market trends and the Estimeo database. This value is then algorithmically revised upwards or downwards depending on the relative performance of the startup evaluated compared to comparable startups from the Estimeo database. Thus, a startup with an above average score will be considered successful and will be awarded a premium. This is a sign of greater bargaining power than the usual scenario.