Herow | Estimeo
    • Overview

    Location : Paris, France

    Industry : Software data and AI

    Keywords : mobilitygeolocationmobile engagementdatacontextualized informationreal time informationmobile applicationsopen dataSDKGeofence

    Creation date : 2007

    Herow is a contextual marketing platform for mobile applications. Built around everyday behaviors and powered by location intelligence, its one-stop solution allows apps to maximize engagement with their users. With Herow simple, straightforward SaaS platform, mobile marketers and developers can: > better understand how, when and where their app is being used > create user segments based on real-world behaviors and moments > and significantly improve engagement through contextual notifications and in-app actions Its SaaS platform uses hyper-precise location technology and machine-learning algorithms to provide mobile applications with true user context - a combination of location, behavior, and surroundings. The technology works across app categories - gaming, social, dating, mobility, music, news, shopping, etc. - and allows Herow'​s mobile clients to significantly enhance the value provided by their applications. Founded in 2007, Herow is headquartered in Paris, with locations in San Francisco, New York and Barcelona

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